Neuropeutics Website
Redesign
Redesigning a biotech website to make complex scientific information clearer, more credible, and easier to navigate.
UX Research
Product Design
Information Architecture
Usability Testing
Design System
Accessibility
Role
UX Researcher &
Product Designer
Team
5-person UX
Capstone team
Timeline
Jan–Apr 2026
Client
Neuropeutics
Tools
Figma, FigJam/Miro,
Survey, Heuristic Eval,
Competitive Analysis,
Content Audit
The Challenge
The main challenge was not the lack of information, but the lack of structure. The original website had complex scientific content, but it was difficult for users to scan, understand, and act on.
Unclear Information
Architecture
Users couldn't find key scientific
and organizational content due
to fragmented navigation and
lack of clear pathways.
Dense Scientific Content
Complex scientific information
caused cognitive overload
without high-level summaries
for broader audiences.
Weak Engagement
Pathways
Credibility signals were buried,
and opportunities for users to
subscribe or contact were easily
missed.
Users had difficulty understanding the company's mission quickly.
Important scientific and organizational content lacked clear hierarchy.
The website did not fully support different levels of scientific familiarity.
Accessibility and readability issues reduced trust and comprehension.
Users needed clearer pathways to publications, solutions, contact, and newsletter engagement.
Research & Discovery
We used a mixed-method research approach to understand both the existing structural issues and the needs of our target audiences.
Heuristic
Evaluation
Survey
Competitive
Analysis
SEO & Content
Audit